In a night that will echo through the annals of football history, Paris Saint-Germain delivered a breathtaking performance to claim their first-ever UEFA Champions League title.
The 5-0 demolition of Inter Milan at Germany’s Allianz Arena on Saturday, May 31, 2025, sent shockwaves through the football world, and lit up hearts from Munich to Kigali.
The French club, long in pursuit of continental glory, finally seized the crown in a dominant fashion. Rising star Désiré Doué was instrumental, delivering a performance that solidified his place among football’s elite.
From kickoff to the final whistle, PSG played with unmatched intensity and cohesion, scoring twice in the first 20 minutes and never letting up. But this victory was about more than just football, it carried with it a deep sense of connection and pride for Rwanda.
President Paul Kagame, a vocal supporter of the game and international partnerships, took to X shortly after the final whistle to congratulate PSG.
“Congratulations PSG…what a game/joy to watch!? You did Fans and Partners Proud,” he wrote, an emotional message that resonated with millions.
Since 2019, Rwanda has been a proud partner of Paris Saint-Germain through its visionary “Visit Rwanda” campaign.
The collaboration, recently extended through 2028, has seen the country’s tourism brand featured prominently on PSG’s training kits and around the iconic Parc des Princes stadium.
Saturday’s historic win brought unprecedented visibility to the campaign, aligning Rwanda with a moment of global triumph and euphoria.
Back home, the joy was tangible. In Kigali, fans gathered in numbers at spots like Kigali Universe to witness the long-awaited final.
Cheers erupted with each goal, and by the final whistle, the city was alive with song, dance, and patriotic pride. For many, the match was more than entertainment, it was a moment of identity, unity, and inspiration.
“PSG gave us football at its best this season. After seeing them overcome Barcelona, we expected a fight from Inter, but they couldn’t keep up. This is more than a club win; this is a win for Rwanda too,” one excited supporter said.
Another fan echoed the sentiment saying, it’s a proud moment for Rwanda because wherever PSG is mentioned now, Rwanda follows, referring to that kind of visibility as priceless.
“This title boosts the Visit Rwanda campaign like never before. Everyone watching this final now wonders more about Rwanda. It’s marketing through magic,” he said.
PSG’s historic win also marked a treble-winning season, having previously secured the Ligue 1 title and Super Cup. Yet, it is the Champions League crown that shines brightest, cementing a legacy for the club, and elevating Rwanda’s brand on the world stage.
This was not just a football victory. It was a celebration of partnerships, purpose, and potential. And for Rwanda, it was a reminder of how far-reaching its vision can go when passion meets opportunity.
