Africa aims beyond just producing talent to owning the sports business

KIGALI – Africa has spent decades producing athletes who fill the biggest stadiums and compete on the world’s most prominent sporting stages, but much of the money generated around their talent continues to be captured elsewhere. That imbalance highlighted discussions at the SportsBiz Africa Forum in Kigali, where policymakers, investors, sports administrators, athletes and business […]

Rwanda’s Esports champions emerge as gamers push for a bigger future

KIGALI – Olivier Hugue Munezero and Praise Stevens Nyamwasa emerged as winners of the SportsBiz Africa – Esports pre-selection tournament held at BK Arena. Munezero will represent Rwanda at the eFootball segment of the continental SBA Esports Cup, which will feature a total of eight including Kenya, South Africa, Madagascar, Nigeria, Côte d’Ivoire, Egypt, Morocco […]

EADB pumps USD 90,000 into FEASSA games as Rwanda eyes strong regional showing

Morogoro, TANZANIA – The East African Development Bank (EADB) has committed USD 90,000 (approx.. Rwf132 million) to support the 23rd Federation of East Africa Secondary Schools Sports Association (FEASSA) games underway in Morogoro, Tanzania. The tournament has attracted 5,548 participants from East Africa who are competing in 51 sporting disciplines, making it one of the […]

What the new Skol-Premier League Rwf 1 billion partnership means for Rwandan football

KIGALI – Rwanda’s top-flight football has entered into another phase of commercial growth after the Rwanda Premier League secured a three-year sponsorship agreement worth about Rwf 1 billion with beverage manufacturer Skol. Rather than simply adding another corporate logo to the competition, the agreement introduces new financial incentives for clubs, expands opportunities for supporters, and […]

Back To Top